In 2002, a group of spirited pharma professionals with varied experience in finance, marketing, sales , production, & distribution joined hands to start an organization with a vision to provide relief from the scourge of disease at an affordable price to the widest possible cross-section of patients in the country. The organization has identified the therapy gaps and bridged it with unique formulations fitting squarely into the gaps. After the initial hiccups the organization is now well set to make rapid strides in the post GATT scenario with a bold presence through new launches which have great potential for sales. The organization is headed by a seasoned personality Mr. J.S. Chauhan ,Who is the C.M.D. of the organization, a person with extensive experience in pharma sales & marketing, production & finance. In the organization quality systems are well defined processes. Any aberration is mapped against the correct process to check for non compliance. If processes are inadequate, they are rejiggered and standards are reset. Gap Analysis, taking into accounts both internal & external context of competitive environment, forms the basis of strategizing for the future. Business excellence is achieved through leadership in Customer focus & satisfaction , Strategic Planning, Process Management & Information Analysis. Excesses This has always been a beckon light paradigm for the company .